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Sigal Segev – Communications Professor


Sigal Segev is a FIU alumna and current professor of Communications in the Journalism and Mass Communications Department. She received a master’s degree in Advertising and Public Relations from FIU and a Ph.D. in Communications from the University of Leicester. Her research interests relate to consumer behavior from a multicultural perspective, branding, multicultural communications and the interface between integrated communications and public diplomacy. <read more>

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